Finding the right agency for influencer marketing: Influencer marketing was rated one of the best marketing strategies in 2017 by marketers. After five years and a pandemic, social media is now more effective than ever as a marketing tool.
During the lockdowns that kept them indoors, people worldwide flocked to social media, passing the time by scrolling on Twitter and Instagram.
Engagement remains high today. As constraints are loosened, shelter-in-place behaviors are hard to overcome, so it’s no surprise that your business wants to take advantage of this opportunity for growth.
Then it becomes a question of how to locate Instagrammers who have avid followers.
Experienced influencer marketing companies could be helpful in this situation. These experts already have a trusted network of Instagram users who can produce the best results.
When joining an agency, keep the following in mind.
Small follow up
Despite the temptation to allocate all your funds to one big account with a substantial following, you should choose an agency that works with nano influencers.
Peersway favors Instagram users with fewer than 10,000 followers. These content producers have higher engagement rates than the more popular 10K accounts.
Unlike celebrities like Kylie Jenner, who have millions of followers, nano-influencers have a much smaller audience. Your following numbers range from 1,000 to 10,000.
With numbers like this, the regular users of Instagram produce nano content. It could be an old classmate, a colleague who likes to cook in her spare time, or someone whose makeup style you admire.
Its appeal lies in its familiarity with small fry. As a result, they become much more approachable and likable than millionaires.
Many selected influencers
Instagram users should always create exciting material, regardless of their following numbers. To ensure that only the best content creators are accessible on their platform, an agency must carefully select each one of them. Examine how different agencies create these relationships by building a network of professionals by comparing them.
Services that evolve
Working with nano Instagrammers has the added benefit of being cheaper. For the price of one macro influencer, you can hire about 15 micro-influencers. To put this in perspective, consider how many Instagrammers you could collaborate with for the price of a single Kylie Jenner endorsement.
Naturally, you can work with as few or as many of these nano Instagrammers as necessary to suit your particular needs and price range.
Full Service Campaigns
A good influencer agency offers a top-notch service that handles every imaginable situation so you can focus on your brand. This will not only save you a ton of time and work, but it will also ensure that everything is professionally supervised.
Your campaign manager ensures results by managing the following responsibilities:
Find Instagram users, test hardware, monitor performance, and pay users.
An exceptional track record
Before investing money in marketing your campaign, you must ensure it will succeed. Why bet on the unproven, then? Look for influencer marketing companies with a proven track record of exceptional results. Be curious and check the ROI and engagement rates of particular initiatives.
In summary
Your marketing approach should prioritize getting product mentions and sponsorships on social media. Still, going it alone with influencer marketing can be a tall order.
The guesswork associated with this method can be eliminated by finding a company that offers professionally executed campaigns with small content producers. You can use Instagrammers on any budget when you can trust your campaign manager.