Unique marketing tools for your small business: Small businesses often have limited marketing resources. However, they can still reach their target audience and stand out with the right combination of tools and strategies.
This article will explore some unique marketing tools that can help small businesses achieve their marketing goals.
video brochures
Video brochures are one of the most effective marketing tools for small businesses. These use a unique combination of print and digital marketing, allowing companies to showcase their products or services in an engaging and memorable way.
A printed video brochure includes a built-in LCD screen, speakers, and a rechargeable battery. Video Brochure plays a video when opened to tell a story, engage with your audience, and generally grab their attention. They will certainly remember your company name after that.
the plastic postcards
Continuing with physical advertising tactics, plastic postcards are another unique and eye-catching way to promote your products or services. Unlike traditional paper postcards, plastic postcards are more durable and can withstand the wear and tear of the postal system.
They also have a higher perceived value than paper postcards, which can help businesses stand out from the competition. You can customize them for your business with various features like punch coupons, QR codes, custom URLs, and more. This allows you to create a personalized and unique experience for your audience.
Guerrilla marketing
Another memorable tactic to use is guerrilla marketing. It is about using unconventional strategies to generate excitement through the promotion of your business.
This includes flash mobs, street art, and other fun, creative, and exciting tactics. Guerrilla marketing can be very cost effective for small businesses to reach a larger audience and increase brand awareness.
For example, a flash mob in a public space is a unique way to showcase and promote a new product or service. It would create a memorable and engaging experience for the audience and certainly make quite a buzz on social media.
zoom course
Finally, tap into the internet in ways other than social media influencers. One way to do this is through Zoom courses, which have become increasingly popular in recent years.
Offering Zoom courses can be a fun and unique way for small businesses to engage with their audience and promote their products. For example, a company that sells kitchen items could offer a virtual cooking class on Zoom. They can demonstrate how to use their products, interact with their customers, and reach a much larger audience, all simultaneously, for minimal cost.
final thoughts
Small businesses may have limited marketing budgets, but there are plenty of unique marketing tools at your disposal to help you stand out, and not all of them have to break the bank.
Whether you have a small or large budget, take the time to make sure your marketing strategy sets you apart.