What are social networks 2.0? Simple explanations and examples: Social media has been a part of our lives for over two decades. But it certainly didn’t stop. Early social sites like Classmates and Myspace have been replac by others like Facebook and Twitter. Which have come under fire from upstarts looking for a piece of the deed. Services like TikTok, Clubhouse, and Twitch still focus on creating a social experience anywhere operators can share content. But they take different tactics to the established “If you don’t pay for it, you’re the product” business model the most popular social networks adopt.
Because of this differentiation.
And a few more that we’ll cover here, we may begin to see a new generation of social apps emerge that can be consider “social media 2.0”. As with additional tech-related terms. Such as “web 3.0” and even “the metaverse. It’s not necessarily clearly defined yet, but rather an idea of where things will go shortly.
However, from the perspective of someone who likes to keep an eye on future trends, the changes it encapsulates highlight an exciting evolution in the rapport between us then the digital environments in which we increasingly live. Lives.
One way of looking at it is that new forms of social functionality mean a shift in sociological rather than technological focus (as was the case with the move from web 1.0 to web 2.0, for example)
Just as we can appreciate how social media has improved our lives. Making it easier to connect with friends and share our lives with those we can’t always be physical with. It’s clear they’ve had an impact. Negative. , Also. The role it plays in spreading fake news. The potential for our privacy to be compromise due to data openings. And the rise of actions such as cyberbullying and trolling are growing concerns. Add to that a perceived lack of enthusiasm on the part of the owners of some of the most extensive networks to deal with any of these issues. And it’s easy to see why there’s a movement to try to rethink things from the start from nothing. I see this as an integral part of the direction in which social platforms are evolving and will continue to grow in the years to come.
monetization
One of the most significant changes in online social media is how we pay for it. At first sight, the activity of social networks 1.0 is free. However, maximum of us are smart enough to know there is never a free lunch. We pay for these services through the data we create when you use them. This may be data we enter directly when we create a profile and fill in our date of birth or clunk “Like” next to singing group, TV shows. Or local businesses that we are fans of. Or it may be data indirectly inferr from our actions: how often we message, what time of day or night we are active on the site, or how many other users cooperate with the posts we share. While the exact number isn’t known, some estimates say Facebook has, on average. Half a gigabyte of data from each of its nearly two billion active users. This data is inevitably sold to companies, albeit usually anonymously, who use it to show us products they think we might buy.
We can apply the term “social media values 2.0” to the services’ attempts to be a little less sleazy and more direct in this regard. We often pay a subscription fee to access content from the creators we follow. The Twitch streaming service is a good example, allowing users to subscribe to their favorite channels. The price is then split between the service provide. To pay for the maintenance of the facility, and the content creator, to encourage them to keep producing.
Tipping is another form of monetization that is becoming increasingly popular with Social Services 2.0. Allowing users to support creators and services over and done with small. One-time donations instead of monthly fees.
Note that it’s not helpful to categorize specific platforms as “social media 1.0